The 20 best restaurant Instagram accounts

30,000, 60,000, 200,000... followers on the Instagram pages of restaurants that managed to break into the network. Do you also want to build an engaged community around your establishment? Get inspired by the best restaurant Instagram accounts!

How the restaurants BMK, Immersion, Dalmata and many others, exploded the visibility of their page on Instagram? Why do thousands of Internet users follow them every day? How do their posts and stories reach even non-subscribed users?

Why are these accounts considered to be the best restaurant Instagram accounts?

Because they produce content that appeals to Internet users and appeals to the algorithm instagram.

Because these accounts each found the communication strategy that defines them, and that works. But before that, you need to start by asking yourself the right questions:

• Define your identity
• Know your target and your goals
• Establishing your strengths and weaknesses
• Watch what the “competing restaurants” are doing

One effective strategy should engage Internet users, make them want to come to you and should appeal to The Instagram algorithm. For Get your restaurant off the ground on Instagram, so you have to respect certain “rules” appreciated by the social network and follow algorithm trends.

Of course, each restaurant has its own identity, its history, its image, its cuisine... Some prefer to communicate in a tone of humor, others in a more aesthetic and careful way. So We've gathered here the 20 best restaurant Instagram accounts and some best practices to remember from each one!

The 20 best restaurant Instagram accounts (with no hierarchy)

BMK

Who? The 2 BMK Paris Bamako restaurants offer amazing African specialties. A cuisine and a warm atmosphere that BMK transcribes through Her Instagram page which now has nearly 30,000 subscribers.

What strategy? A harmony of posts and a very clear message: delicious food in a warm atmosphere.

3 key learnings?

• A common thread of warm colors respected on all posts, including the use of the same photo retouching.
• Various shots of the photos: plates from different angles, raw products, team, room, atmosphere...
• Posts in collaboration with content creators like @leguideultime 

Gruppomimo

Who? Gruppomimo: the Italian restaurant group that is all the rage in Ile-de-France! The group managed to gather in a short time a community of almost 200,000 subscribers !

What strategy? Communication that is essentially video, friendly and full of humor!

3 key learnings?

• Several Reels per month that surf on current trends (chef draws mystery ingredients and has to imagine a recipe with it, or the foodporn truffle pasta prepared in a cheese wheel)
• Daily stories (in +: every day, the account posts a funny story unrelated to the restaurant to wish its community a good day!)
• Authentic videos, shot with a phone

Immersion

Who? Immersion brunches are among the best in the capital! Founded by Laura, who created the blog and page @instabrunchparis, she put together everything you could want from a brunch on the Immersion menu. In a short time, The page reached 73,000 subscribers !

What strategy? A very carefully designed Instagram page!

3 key learnings?

• Post high quality photos between top view, side view, abundant table, cookie cutting, bagel...
• Regular post frequency: 4 to 5 times per week
• Stories in “highlights” to quickly provide the information the user needs: Menu - Book...

Gruppo Dalmata

Who? The Italian restaurant group that sees and makes us see life in pink and disco! With 2 Parisian addresses that quickly became “Must Do” in the capital, the group's aficionados have more than 68,000 subscribers on The restaurant Instagram page !

What strategy? A “pop”, colorful communication that goes to the essentials: the gourmandise/food porn of each dish!

3 key learnings?

• Focus on a dish per post with a close, clear photo of the dish on a single color background to better stand out
• Different content formats used: post, carousel, reels, video
• Using the “Guide” category as a catalog of the best sellers on the map

MELT

Who? The temple of smoked meat at the Texan BBQ! 3 MELT addresses in Paris delight meat lovers with the best cuts and techniques. Nearly 40,000 subscribers are drooling over the content of The MELT restaurants Instagram page, among the best of the moment!

What strategy? 99% of Reels focus on the key piece: meat!

3 key learnings?

• Very short Reels videos
• User name different from the name of the restaurant to stand out on more searches
• Post captions in English and French

Mama Nissa

Who? Hanane, founder of Mama Nissa, introduces Algerian cuisine in her restaurant just like at home. An Instagram page which allowed him to surround himself with a committed community close to 32,000 subscribers.

What strategy? Authenticity and proximity!

3 key learnings?

• Useful information repeated in each legend
• Highlight menu of the week
• Explanatory stories of Algerian traditions, terms used, recipes, anecdotes

The Hungry Family: Kafkaf, BonBouquet Café and Santa Lyna

Who? The group The Hungry Family offers 3 brunches that everyone loves in Paris to travel to the 3 ends of the world! Inspirations Marrakech at Kafkaf, Bali at BonBouquet Café and California at Santa Lyna ! Instagram pages that are among the best in restaurants, with up to 60,000 followers.

What strategy? A page full of pep and dynamic, around video content!

3 key learnings?

• A different page for each restaurant in the group because each one has a specific identity
• Reels cover photos carefully chosen to maintain a very aesthetic page
• Clear and complete biography

More details to find out how Kafkaf, BonBouquet Café and Santa Lyna exploded their online visibility in this article.

Cali Sisters

Who? Cali Sisters and Cali Uptown : two Californian restaurants in the heart of Paris! A sunny cuisine, founded by two sisters, which delights nearly 37,000 subscribers online every day.

What strategy? A sunny, clean and careful communication, which plays the Instagram game!

3 key learnings?

• Harmonious feed
• Linktree detailed in the bio: 1 link that redirects to several links that facilitate the navigation of Internet users (menu, booking, privatization, recipe)
• California landscape photo posts and “Guides” to addresses in California for a complete immersion

More details on the successful Cali Sisters concept and successful communication in this article.

Father and Fish

Who? They are the kings of street food but not just any street food: the fish burger! A dish that they have made a must! Today, with nearly 58,000 subscribers, Father & Fish is by far one of the best restaurant Instagram accounts!

What strategy? Funny video content and food porn in priority!

3 key learnings?

• Reels at a regular frequency: 3 times per week
• Video interview with customers at the restaurant
• Ten hashtags in the caption of each post

Big Mamma

Who? Do they still need to be presented?! The Big Mamma group is one of the biggest successes in French catering. Affordable Italian cuisine in sumptuous surroundings: the perfect combination! And the fans of the group are numerous with 316,000 followers on Instagram!

What strategy? An authentic, quirky, funny and very active Instagram page

3 keylearnings?

• All the formats used: quality photos, GIF videos, GIF videos, Reels videos, carousels, to share all types of content: food, backstage, recipe, room, service, team, team, team, team, evening, event...
• Carousels as stop motion (tasting the dessert through the images)
• Powerful storytelling

More details on Big Mamma's recipe for successful social media communication in this article.

Kozy

Who? Kozy Kanope and Kozy Bosquet are among Parisians' favorite brunches! On a daily basis, 66,500 subscribers follow the very gourmet posts of Kozy account, between fluffy pancakes, breakfast bun, avocado toast... Brunches all day every day!

What strategy? Clear communication, “high fashion food porn”, which adapts to the seasons

3 key learnings?

• Sponsoring posts
• Post pinned to the top of the profile to make your visibility last
• Stories using survey features and subscribers' quizzes

Tomahawk

Who? The restaurant Tomahawk offers exceptional meat thanks to a unique maturation technique. With nearly 38,000 subscribers, the restaurant makes meat lovers drool!

What strategy? Video communication to immerse yourself in the restaurant

3 key learnings?

• Captions that invite subscribers to comment on the post
• Videos that dive into the world of the restaurant, the different dishes, cooking techniques, cuts, and atmosphere of the room
• Booking link included regularly in stories

PNY

Who? PNY are THE burgers that no one has gotten tired of since 2012! Very different from the classics, PNY use the best products to assemble your burgers! With 55,000 subscribers, the group has long been among the best restaurant Instagram accounts.

What strategy? A harmonious and even artistic page, like the PNY establishments, thanks to careful work by the account

3 key learnings?

• Communication on key dates in the marketing calendar (for example Halloween)
• Trendy music used to raise the Reels
• Carousels to reveal the inside of a dish

Dalia

Who? Among the best restaurant openings according to TimeOut, the Dalia restaurant has not been empty since day one! What to expect? Festive Mediterranean and Levantine cuisine, to be enjoyed in a terracotta setting that transports you to the sun. Dalia now has 23,000 subscribers.

What strategy? Neat, sunny, warm and friendly, well anticipated

3 key learnings?

• Stories: presentation of a team member every week
• Reels producer presentation
• Call for a professional photographer

More Chili Pepper

Who? With its 3 establishments, More Chili Pepper introduces the capital to traditional dishes from the Sichuan region such as noodles and dumplings. And as the name suggests, chili is the star! They now have 26,000 subscribers.

What strategy? All the best practices expected by Instagram!

Key learnings?

• Highlighting the human aspect
• Pictures of the dishes from every angle

Holybelly

Who? Hollybelly19 and Hollybelly5 is a candid and delicious cuisine, which promotes gluttony and the accuracy of flavors. Hollybelly Put a smile on your face, both to the customers on site and to the 75,000 Instagram subscribers.

What strategy? No strategy here! 100% authenticity and transparency, like a family account!

Key learnings?

• Stories from restaurant life, backstages, problems encountered, unforeseen events, but also family life and recommendations outside the restaurant
• HollyBelly hashtag #ItsGoodBecauseWeCare

Bao Family

Who? Chinese cuisine and homemade baos to discover in one of the group's 3 establishments: Little Bao, Blue Bao, Big Bao ! Each establishment has its own specialties and unique decor! The group has conquered the capital and now has nearly 55,000 subscribers!

What strategy? High quality Reels and photos, original professional video content

3 key learnings?

• Professional video
• Recipes on video
• Online store for the sale of products derived from the group

IBRIK

Who? Ibrik Kitchen and its little sister Ibrik Café share the unique know-how of the Balkans! 31,000 subscribers follow the adventure of these establishments

What strategy? Simple communication but going to the essentials in a colorful dynamic, good vibes

3 key learnings?

• Competition organized on Instagram with a simple mechanism,
• Special visual competition to highlight in the feed
• Raw photos, with editing on special backgrounds

Fruit Paradise

Who? As the name suggests: it is a fruit paradise. We find seasonal fruits in all their forms! As a fondue, as an ice cream, as an accompaniment to waffles, pancakes... But also a delicious menu of savory dishes. An engaged community of around 16,000 subscribers follow the group's daily life. Fruit Paradise.

What strategy? Active and jovial communication that makes you smile

3 key learnings?

• Responses to all comments
• Stop motion images for short and impactful Reels
• Use of surveys in stories

Ephemera

Who? The first immersive restaurant in Europe! The impression of dining on the seabed: this is the experience that offers Ephemera with Under The Sea. A recent concept that is making people talk about it and has convinced 52,000 subscribers!

What strategy? Video to dive into the marine world

3 key learnings?

• Book button at the top of the account
• Videos that surf the latest trends
• Details of the current biography competition

What do the majority of these top 20 restaurant Instagram accounts have in common?

On a daily basis, the majority of these restaurants are accompanied by Malou and especially in the management of their social networks! Take inspiration from competing accounts, create, schedule, publish posts, carousels and Reels, automatically include hashtags in the legend... Discover all the features that Malou offers to boost your Instagram page!