Nowon: From Rank #20 to #1 on Google For NYC’s Korean Burger
From #20 to #1: Nowon partnered with Malou to rise in Google, drive customer actions, and shine in NYC’s dining scene.
With locations in East Village and Bushwick, Nowon has built a loyal following for its bold take on Korean-American cuisine and its uncompromising approach to culture, food, and hospitality. The brand had momentum, rave reviews, and a distinct identity. But in New York’s hyper-competitive dining scene, standing out required more than just word of mouth.
Nowon was facing lack of time in dealing with SEO strategy. The team needed a way to consistently appear at the top of search results, keep pace with reviews, and maintain a polished digital presence across two busy locations. That’s where Malou came in.
Before Malou
- Not Ranking Where It Mattered: Ranked #20 for “Korean Restaurant” in Bushwick (far below key competitors in the area).
- No Time for Review Responses: Guest feedback was left unanswered, missing opportunities to build trust and grow online ratings.
- Uncoordinated Listings: Without centralized management, Nowon’s local SEO lacked the consistency needed to dominate and was not benefiting from KPIs.
With Malou
- From #20 to #1: In just 2 months, Nowon reached the top spot on Google for “Korean Restaurant” in Bushwick.
- +22% More Customer Actions: Calls, website visits, and direction requests surged, directly translating into more full tables.
- Fast, Professional Review Responses: Guest feedback was answered quickly and consistently, reinforcing loyalty and SEO.
- Google Posts to Boost SEO: Weekly updates kept Nowon visible, relevant, and fresh in search results.
Why Did Nowon Choose Malou?
Simplifying Digital Management
With two locations in NYC, the team needed a single platform to centralize SEO, listings, and review responses, without the extra workload.
Scaling Visibility Fast
Malou enabled Nowon to jump 19 spots in search rankings, delivering quick, measurable wins.
Building Trust at Scale
By automating review responses and maintaining a clean digital presence, Nowon turned every guest interaction into a driver of loyalty.
The Bottom Line
Nowon had the brand, the buzz, and the food. Malou gave them the consistency, speed and methods to dominate online, freeing the team to focus on what mattered most: delivering unforgettable in-person experiences.
📞 Want the same results? Call us at +1 (917) 528 3521 to speak with an expert and get your free online audit.
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