Krispy Kreme Conquers France: 20 Stores in 2 Years

Krispy Kreme

Launching in a brand-new market is ambitious. For Krispy Kreme, scaling from zero to 20 locations in under two years meant one thing: their digital foundation had to be bulletproof from day one.

Even if the brand was famous, the French market was a tough one. In the croissants country, Krispy Kreme had to convince French consumers they were the n°1 donuts markers. They also had to launch the whole local online visibility, from Google ratings to SEO, for all their locations.

The leadership team knew that word of mouth and brand awareness wouldn’t be enough in today’s competitive food & beverage space. They needed structured, scalable digital marketing that could both drive discovery and build loyalty across all locations. That’s why they partnered with Malou from the very start.

Before Malou

• Low Initial Visibility: Starting from scratch, Krispy Kreme had limited presence on Google and local search.
• Unstructured Digital Marketing: No unified strategy to scale visibility and reputation management across multiple locations.
• Customer Reviews Underutilized: No consistent system for collecting and leveraging feedback at scale.

With Malou

• Local SEO & Listings Management: Optimized presence across 40+ platforms, with a clear keyword strategy for each location.
• Gamified Review Collection: 2,000+ new reviews generated in just 5 months, lifting visibility and reputation.
• AI-Powered Replies: Personalized, fast responses to every customer at scale.
• Weekly Google Posts: Consistent, engaging content calendar to highlight products and drive foot traffic.
• Data-Driven Reports: Weekly insights for each store manager, fueling performance improvements.

Why Did Krispy Kreme Choose Malou?

Scaling at Speed
From zero to 20 stores in less than two years and little brand recognition in France, Krispy Kreme needed a partner capable of delivering structured, scalable growth. They also needed to convince French consumers they were the n°1 donut brand.

Reputation that Converts
Malou’s gamification and AI review replies turned customer feedback into a true driver of loyalty and discovery.

From Local Wins to Group Strategy
Best practices from top-performing stores were replicated group-wide, ensuring consistency and measurable impact.

The Bottom Line

Krispy Kreme had the brand power. Malou gave them the digital engine to dominate a new market with speed, visibility, and reputation. And the new ICP, croissants eaters, loved it.

📞 Want the same results? Call us at +1 (917) 528 3521 to speak with an expert and get a free online audit and coaching.

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