The 2026 FIFA World Cup Playbook for Multi-Unit Restaurant Groups

More seats won't win 2026. Being found will.

When fans land in your city, they don't wander — they search. On Google Maps, and increasingly inside ChatGPT, Perplexity and AI Overviews. If your locations aren't in those answers, you're invisible to the highest-spending diners of the year.

Written by Malou co-founder & CEO Louiza Hacene, this free field guide shows multi-unit groups across the 11 host cities exactly how to capture that demand:

• A market map of all 11 host cities — match counts, peak windows, a city-by-city operator read.
• 3 pillars, 30 actions — operations, local SEO & GEO, social — each a concrete playbook.
• How to get found on Maps and in AI search when fans ask where to watch.
• A 30-action readiness checklist to get every location tournament-ready, fast.

1 in 5 US diners now choose where to eat through AI — and that doubles during travel peaks like this one.

Fill in the form to get the full playbook free — a 9-minute read, straight to your inbox.

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