2025 Multi-Location Groups Digital Performance Trends

Hospitality is changing, and your guests are making decisions long before they step inside your venues. Our exclusive report, powered by data from 2,000+ locations and 250+ multi-location groups, reveals how top-performing brands dominate local SEO, reputation management, and social media at scale.

Inside this study, CEOs, CMOs, and decision-makers will discover:

• Why 79% of guests find restaurants through discovery searches, not your brand name.
• How reputation gaps of up to 2 ★ within the same group cost millions in lost traffic.
• Proven strategies that drive +74% Google visibility, +40% more reviews, and +35% social growth in just 12 months.

If you lead a multi-location restaurant group, this ebook is your blueprint for turning digital visibility into measurable revenue.

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